Ellis Communications, L.L.C.

So Many Pitfalls to Good Marketing!
Where’s the Road Map for Marketing Success?
Nutritional Marketing Offers Tips On Dos and Don’ts

Nutritional retailers seem to face any number of pitfalls when it comes to marketing their business.  Do this and risk failure.  Don’t do that and risk failure.  Wouldn’t it be nice if there was a marketing road map?

Following are seven tips that will help nutritional professionals know what to do and what not to do while they’re on the road to successfully marketing their business.  These tips and others are provided on a daily basis by Nutritional Marketing through its Web site nutritionalmarketing.com, a site that provides free marketing information just for nutritional retailers.

Tip Number 1 – Never believe people care as much about your products and services as you do.  Most people care about only one thing and that is themselves.  If you told them a crystal ball held the key to staying healthy, they’d ask where they could buy one.

Tip Number 2 – It’s important to remember when you are marketing that the solution is what people want.  If your marketing talks about solutions, you will get more customers.  Solutions sell.

Tip Number 3 – Don’t fall into the trap of thinking your customers have to come to you, that you are their best, perhaps their only, choice.  Welcome to the world of the Internet.  Customers and prospects can let their mouse do the walking and find a number of retailers that would love to communicate about their products and services.  That’s not the same as fighting traffic so they can visit your store, but it does have it’s advantages.

Tip Number 4 – So you think you don’t need to do marketing because you have a loyal customer base?  Take a look at Coca-Cola.  Some people speculate that Coca-Cola is having troubles because they took their eyes off the target.  The target is more customers. 

Tip Number 5 – Learn from others.  A smart person learns from their mistakes and a wise person learns from the mistakes of others.  Successful marketers are students of a variety of businesses.  By watching and learning from others, they don’t need to do it all themselves.     Tip Number 6 – Read business magazines that talk about what is and isn’t working.  Think beyond your own field.  What could you learn from high-tech or business to business?  Look for discussion groups on the Web and lurk.  Discussion groups can be great idea generators.

Tip Number 7 – Look for new uses for old products.  Getting back to the point about offering solutions, can the products and services you may have been offering for quite some time offer solutions to new or emerging health  challenges your customers have?  If so, they’re like new products in your customers’ eyes.           

Nutritional Marketing provides a variety of services to nutritional retailers to help them improve their marketing methods and increase revenues, including seminars and conference speaking engagements on such topics as referrals, marketing, goal setting and customer service. 

Nutritionalmarketing.com is the premiere Internet-based source for free marketing advice, information and tools for self-driven, success-oriented nutritional retailers who are demanding information that helps them market their business, meet the needs of their customers and increase sales.  It offers such services as a free weekly electronic newsletter, free reports on how to conduct different kinds of marketing and evaluation of retailers’ marketing materials that is provided at no charge when the critique is posted online for all nutritional professionals to read.  Nutritionalmarketing.com also offers an electronic forum where retailers can learn from each other by discussing common problems, sharing ideas and gaining new insights from their peers.