FOR
IMMEDIATE RELEASE
CONTACT: Tom Ellis
Jan.
18, 2000
Ellis Communications, L.L.C.
Phone (623) 780-4558
E-Mail dellis@syspac.com
One
of the best ways nutritional retailers can grow their business is by staying
in touch with their customers and prospects.
This
is a relatively simple marketing method that works quite well.
Following are seven tips that will help professionals in the
nutritional industry maintain that contact and increase revenues. These marketing tips and others are provided on a daily basis
by Nutritionalmarketing through its Web site nutritionalmarketing.com, a site
that provides free marketing information just for nutritional retailers.
Tip
Number 1
– It takes eight impressions before someone remembers seeing it once. You will need a high level of repetition for your customers
and prospects to remember your marketing message.
Tip
Number 2
– Develop a system. For
example, use Web sites such as Amazingmail to send people custom postcards for
birthdays, anniversaries, holidays, etc.
You can send a postcard to 50, 500 or 5,000 customers without ever
going to the printer.
Tip
Number 3
– It can be as much as 10 times more expensive to acquire new customers than
it is to retain your current ones.
Tip
Number 4 – While
staying in touch with your customers, look for ways to provide them with more
services, and think of the services as solutions.
The more solutions you provide, the more likely they are to stay with
you.
Tip
Number 5
– The more “touches” or efforts you make to stay in contact with your
customers, the more rewards you will reap.
Tip
Number 6
– Help your customers start wondering:
what would the person they want to become be doing right now?
Tip
Number 7
– Actively think about your customers’ dreams.
The more vivid you make the picture of their dreams, the more they will
work for it.
Nutritionalmarketing provides a variety of services to nutritional retailers
to help them improve their marketing methods and increase revenues, including
seminars and conference speaking engagements on such topics as referrals,
marketing, goal setting and customer service.
Nutritionalmarketing.com is the premiere Internet-based source for free
marketing advice, information and tools for self-driven, success-oriented
nutritional retailers who are demanding information that helps them market
their business, meet the needs of their customers and increase sales.
It offers such services as a free weekly electronic newsletter, free
reports on how to conduct different kinds of marketing and evaluation of
retailers’ marketing materials that is provided at no charge when the
critique is posted online for all nutritional professionals to read. Nutritionalmarketing.com also offers an electronic forum
where retailers can learn from each other by discussing common problems,
sharing ideas and gaining new insights from their peers.
