FOR
IMMEDIATE RELEASE
CONTACT: Tom Ellis
Oct.
23, 2000
Ellis Communications, L.L.C.
Phone (623) 780-4558
E-Mail dellis@syspac.com
The
ideas that nutritional retailers can use to market their business are limited
only by their enthusiasm and their imagination.
Any
given week doesn’t have to be devoted to a particular kind of marketing. A marketing approach can come from a mixture of
ideas.
Following
are seven random marketing tips that will help nutritional professionals grow
their business. These marketing
tips and others are provided on a daily basis by Nutritionalmarketing through
its Web site nutritionalmarketing.com, a site that provides free marketing
information just for nutritional retailers.
Tip
Number 1 – Spend the
next two days in your customers’ shoes.
See what they see.
Tip
Number 2 – Look for ways
to use the connections, talent and resources of your staff. Think for a moment. They
have friends, family and contacts who could be your next big client.
Tip
Number 3 – Show the word
“free” on something.
Tip
Number 4 – Some
retailers are afraid to offer discounts.
They shouldn’t be. However,
don’t discount your key product or service.
Make your discount on a supportive piece of the puzzle.
Tip
Number 5
– Look for ways to add more value, rather than a discount.
When a shaving cream company offers a free razor, they don’t discount
the shaving cream. They add more
value to the package. How can you
do the same thing?
Tip
Number 6 – Develop a
list of customers’ common objections and how to overcome them.
Objections are a sign that the customer wants to buy.
You just haven’t given them enough information.
Tip
Number 7 – One of the
best things you can do from a long-term public relations perspective is
develop a media and public relations plan.
It’s amazing what wonderful things such a plan can do for your
business over time.
Nutritionalmarketing
provides a variety of services to nutritional retailers to help them improve
their marketing methods and increase revenues, including seminars and
conference speaking engagements on such topics as referrals, marketing, goal
setting and customer service.
Nutritionalmarketing.com
is the premiere Internet-based source for free marketing advice, information
and tools for self-driven, success-oriented nutritional retailers who are
demanding information that helps them market their business, meet the needs of
their customers and increase sales. It
offers such services as a free weekly electronic newsletter, free reports on
how to conduct different kinds of marketing and evaluation of retailers’
marketing materials that is provided at no charge when the critique is posted
online for all nutritional professionals to read. Nutritionalmarketing.com also offers an electronic forum
where retailers can learn from each other by discussing common problems,
sharing ideas and gaining new insights from their peers.
