FOR
IMMEDIATE RELEASE
CONTACT: Tom Ellis
Nov.
20, 2000
Ellis Communications, L.L.C.
Phone (623) 780-4558
E-Mail dellis@syspac.com
Referrals
are an excellent way for nutritional retailers to grow their business. So how do they actually go about getting referrals?
Following
are seven tips that will help retailers expand their customer base and boost
revenues through referral generation. These
marketing tips and others are provided on a daily basis by Nutritionalmarketing
through its Web site nutritionalmarketing.com, a site that provides free
marketing information just for nutritional retailers.
Tip
Number 1 –
The way to get your customers to think about giving you referrals is to educate
them. Great nutritional
professionals invest time to educate their customers because it pays huge
dividends in the long run.
Tip
Number 2 –
Educating your customers is a process that should start at your first meeting
with them.
Tip
Number 3 – Start
the process even if you don’t want a prospect as a customer.
Just because they’re not the perfect fit doesn’t mean they don’t
know people who would be.
Tip
Number 4 –
When it comes to referrals, one of the easiest ways to get more is to simply
ask.
Tip
Number 5 –
Another way to generate referrals is to frame a large “R” on a bright-colored sheet of paper and place the frame
behind your counter where customers and prospects can see it.
At some point, they’re bound to ask, “What’s the R for?”
That’s your chance to say it stands for referrals and that you want to
help their friends and family.
Tip
Number 6 –
Show your customers a list of people who are in the same industry or who work
out at the same health club and ask who they know on the list.
This eliminates the problem of customers saying they don’t know anyone
they could refer to you.
Tip
Number 7 –
Have customer birthday parties. If
you invite a customer out for a birthday lunch, they get to invite four friends.
This is a great way to meet four new people who may become customers.
Nutritionalmarketing
provides a variety of services to nutritional retailers to help them improve
their marketing methods and increase revenues, including seminars and conference
speaking engagements on such topics as referrals, marketing, goal setting and
customer service.
Nutritionalmarketing.com
is the premiere Internet-based source for free marketing advice, information and
tools for self-driven, success-oriented nutritional retailers who are demanding
information that helps them market their business, meet the needs of their
customers and increase sales. It
offers such services as a free weekly electronic newsletter, free reports on how
to conduct different kinds of marketing and evaluation of retailers’ marketing
materials that is provided at no charge when the critique is posted online for
all nutritional professionals to read.
Nutritionalmarketing.com also offers an electronic forum where
retailers can learn from each other by discussing common problems, sharing ideas
and gaining new insights from their peers.
