FOR
IMMEDIATE RELEASE
CONTACT: Tom Ellis
Dec.
18, 2000
Ellis Communications, L.L.C.
Phone (623) 780-4558
E-Mail dellis@syspac.com
Nutritional
retailers can do a better job of taking care of their customers and their own
business if they do two simple things – focus on their customers and focus
on marketing.
Following
are seven tips that will help retailers grow their business and boost
revenues.
These
marketing tips and others are provided on a daily basis by
Nutritionalmarketing through its Web site nutritionalmarketing.com, a site
that provides free marketing information just for nutritional retailers.
Tip
Number 1
– Listen more and talk less. When
you actively listen, you learn. The
more you learn, the easier it is to solve your customers’ problems.
Tip
Number 2
– Show your customers you care. Listening
is just one way to demonstrate to your customers that you care about them.
Tip
Number 3
– Provide complete solutions. When
someone buys a drill at a hardware store, what they really want to do is
create a hole with the drill. If
the clerk can find out why the customer needs to drill a hole, the store can
provide a complete solution to the shopper’s problem, not just sell a drill.
Tip
Number 4 – Stay
focused on your marketing. Successful
people tend to have the ability to keep their focus and stay on track.
Tip
Number 5
– To help you stay focused, develop a partner who also has a goal they’re
trying to reach. While you work
with your partner to help them reach their goal, they will do the same for
you.
Tip
Number 6
– Pay someone to help you stay focused.
It could be as simple as offering one of your employees $20 each week
to remind you of your focus. If
they forget, they must pay you $50.
Tip
Number 7
– Be consistent. In order for
marketing to be effective, it needs to be consistent.
When you look at major brands, they don’t try an ad once and then
stop.
Nutritionalmarketing provides a variety of services to nutritional retailers
to help them improve their marketing methods and increase revenues, including
seminars and conference speaking engagements on such topics as referrals,
marketing, goal setting and customer service.
Nutritionalmarketing.com is the premiere Internet-based source for free
marketing advice, information and tools for self-driven, success-oriented
nutritional retailers who are demanding information that helps them market
their business, meet the needs of their customers and increase sales.
It offers such services as a free weekly electronic newsletter, free
reports on how to conduct different kinds of marketing and evaluation of
retailers’ marketing materials that is provided at no charge when the
critique is posted online for all nutritional professionals to read.
Nutritionalmarketing.com also offers an electronic forum where
retailers can learn from each other by discussing common problems, sharing
ideas and gaining new insights from their peers.
