FOR
IMMEDIATE RELEASE
CONTACT: Tom Ellis
Feb.
16, 2000
Ellis Communications, L.L.C.
Phone (623) 780-4558
E-Mail dellis@syspac.com
Fox network’s six-week “Temptation Island” series is over, but
nutritional retailers face temptations in their marketing efforts every day
year-round.
Should
they do marketing? Can they get by doing what they’ve always done?
Should they change their marketing?
Will they stray from marketing that works because they’re tired of
it?
Following are four areas retailers need to think about as they face their
marketing temptations. These tips
and others are provided on a daily basis by Nutritionalmarketing through its
Web site nutritionalmarketing.com, a site that provides free marketing
information just for nutritional professionals.
Number 1
– Don’t stick your head in the sand.
Some people believe the best way to survive temptation is to
pretend it doesn’t exist. You
need to have your eyes open at all times.
You need to look for marketing opportunities that are all around you.
It’s easier to make educated and informed business decisions when
you’re aware of what’s happening.
Number 2
– Recognize temptations that come along.
Sometimes you hear about one of your competitors using a new
marketing strategy that made their sales soar.
Sometimes you read in industry publications about how a particular
technique is the “only” marketing strategy you will ever need.
It’s important to realize that a great marketing idea may not work
for you. It also may not work in
your market.
Number 3
– Easy now is not always easy later. It’s
easy to chase marketing concepts hoping you will discover the big one.
Marketing is not rocket science. So
if a marketing idea sounds too easy or too good to be true, it probably is.
Taking the easy way out today usually leads to more challenges later.
Number 4
– Use your plan. One of the
best ways to survive all these temptations is to use your marketing plan. If your plan is properly prepared, all you need to keep
yourself on track is a one-page sheet with your target market and your goals
for the year. By looking at that
page each day, you will remember what you are trying to accomplish. Just the repetition of seeing your marketing goals will make
it easier for you to stay on the right road.
Bonus Tip – Slow and steady wins the race.
In the story of the tortoise and the hare, the rabbit runs fast but the
tortoise wins the race by making steady progress.
The same is true for marketing. Those
who have a focused, never-ending marketing approach are the ones who win over
time. Marketing is not hard work;
it just takes focus and consistency.
Nutritionalmarketing provides a variety of services to nutritional retailers
to help them improve their marketing methods and increase revenues, including
seminars and conference speaking engagements on such
topics as referrals, marketing, goal setting and customer service.
Nutritionalmarketing.com is the premiere Internet-based source for free
marketing advice, information and tools for self-driven, success-oriented
nutritional retailers who are demanding information that helps them market
their business, meet the needs of their customers and increase sales.
It offers such services as a free weekly electronic newsletter, free
reports on how to conduct different kinds of marketing and evaluation of
retailers’ marketing materials that is provided at no charge when the
critique is posted online for all nutritional professionals to read.
Nutritionalmarketing.com also offers an electronic forum where
retailers can learn from each other by discussing common problems, sharing
ideas and gaining new insights from their peers.
