FOR
IMMEDIATE RELEASE
CONTACT: Tom Ellis
Mar.
19, 2000
Ellis Communications, L.L.C.
Phone (623) 780-4558
E-Mail dellis@syspac.com
During slow or uncertain economic times, businesses tend to cut
expenses and marketing is often the first thing to go.
Smart nutritional retailers know that in order to keep their business
alive, they should actually boost their marketing efforts.
“Studies
in a variety of industries have repeatedly shown what happens when companies
market during a slow economy – they do not drop as far as and bounce back
faster than those that cut back,” says Martin R. Baird, president of
Phoenix, Ariz.-based Nutritional Marketing.
“Retailers need to be among the few, the informed, that continue to
market.”
Following are seven tips from
Baird on how to do marketing during turbulent economic times.
These tips and others are provided on a daily basis by Nutritional
Marketing through its Web site nutritionalmarketing.com, a site that provides
free marketing information just for nutritional professionals.
Number 1 – Demand more
from your wholesalers and product suppliers. They should help you with your marketing.
Meet with them and develop a plan for how you will work with them to
make the most of these challenging economic times.
Number 2
– Ask your wholesalers for ideas on new and innovative ways to cost
effectively grow your business.
Number 3 – Make it widely known with your wholesalers and product
suppliers that the cost of meeting with you is three great marketing ideas
that you can apply to your business. Many
of these companies have great marketing resources that they should share with
you.
Number 4 – Make a list
of all the great marketing tactics you employed before the economic boom, all
the tools you cast aside during the boom because you thought you no longer
needed to market. Put them to
work for you again.
Number 5 – A slowing
economy is actually a window of
opportunity that you can use to your advantage. When times get tough, it reduces the amount of clutter your
customers have to cut through to get to your message. Because your competitors are doing less, you stand out even
more.
Number 6
– Develop an eight-week turbo marketing program.
Make a commitment that over the next two months, you will contact all
your top prospects weekly. Make
every-other-week contact with all the existing customers you want to keep.
Number 7
– Use a mix of postcards, newsletters, mailers and faxes for your contact
campaign. (You may not be able to
use faxes for some markets.) By
doing this, you are hitting your target market in a variety of ways with,
hopefully, one consistent message.
Nutritional Marketing
provides a variety of services to nutritional retailers to help them improve
their marketing methods and increase revenues, including seminars and
conference speaking engagements on such topics as referrals, marketing, goal
setting and customer service.
Nutritionalmarketing.com is
the premiere Internet-based source for free marketing advice, information and
tools for self-driven, success-oriented nutritional retailers who are
demanding information that helps them market their business, meet the needs of
their customers and increase sales. It
offers such services as a free weekly electronic newsletter, free reports on
how to conduct different kinds of marketing and evaluation of retailers’
marketing materials that is provided at no charge when the critique is posted
online for all nutritional professionals to read. Nutritionalmarketing.com also offers an electronic forum
where retailers can learn from each other by discussing common problems,
sharing ideas and gaining new insights from their peers.
