Nutritional
retailers who actively market their business will achieve a higher degree of
success if they simply hold themselves accountable for reaching their
marketing goals. One way to do that is to have a marketing buddy.
“A little help
from a friend is a great way to stick to your marketing plan,” says Martin
R. Baird, president of Phoenix, Ariz.-based Nutritional Marketing. “I call
it the marketing buddy system and it’s simply partnering with someone to
reach your marketing goals.”
Following are
five tips from Baird on how to implement a marketing buddy system. These tips
and others are offered on a daily basis by Nutritional Marketing through its
Web site nutritionalmarketing.com, a site that provides free marketing
information just for nutritional retailers.
Number 1
- You can use a variety of people for your buddy. It could be your significant
other or one of your employees.
Number 2
- Product suppliers and wholesalers would make ideal buddies. They not only
can help you be accountable, they also can share new ideas and information
about marketing.
Number 3
- After you have selected your marketing buddy, explain your plans and what
you’re trying to accomplish.
Number 4
- Give your buddy important dates and milestones in your marketing plan so
they can contact you and see how you’re progressing.
Number 5
- Offer incentives. For example, take your buddy out to dinner each time you
meet or exceed your monthly marketing goals. That’s a very small investment
for reaching your goals and staying on plan.
“A marketing
buddy system is something simple you can do to make it easier for you to
succeed with your marketing,” Baird says. “Doing this could be the first
step toward climbing to that new level that you have always wanted to reach.”
Nutritional
Marketing provides a variety of services to nutritional retailers to help them
improve their marketing methods and increase revenues, including seminars and
conference speaking engagements on such topics as referrals, marketing, goal
setting and customer service.
Nutritionalmarketing.com is the premiere Internet-based source for free
marketing advice, information and tools for self-driven, success-oriented
nutritional retailers who are demanding information that helps them market
their business, meet the needs of their customers and increase sales. It
offers such services as a free weekly electronic newsletter, free reports on
how to conduct different kinds of marketing and evaluation of retailers’
marketing materials that is provided at no charge when the critique is posted
online for all nutritional professionals to read. Nutritionalmarketing.com
also offers an electronic forum where retailers can learn from each other by
discussing common problems, sharing ideas and gaining new insights from their
peers.
