FOR IMMEDIATE RELEASE                                    CONTACT:  Tom Ellis

May, 2000                                                                      Ellis Communications, L.L.C.

                                                                                         Phone (623) 780-4558

                                                                                         E-Mail dellis@syspac.com

     

            PHOENIX, Ariz. - From coast to coast, nutritional retailers are clamoring for information that will help them attract more customers, grow their business and increase revenues.  Help is finally here on the Internet, and it’s free.

 

            Robinson & Associates, Inc., a Phoenix-based marketing management firm, has started a Web site, nutritionalmarketing.com, that is designed exclusively for self-driven, success-oriented nutritional retailers who want to learn how to do a better job of marketing their business and, consequently, boost their sales.  All the information is available at no charge because sponsors support the site. 

 

            “Through company seminars and presentations at trade association meetings, I have spoken to countless retailers in the nutritional industry the past several years and what I hear from them is that they desperately need help with marketing,” said Martin Baird, founder of nutritionalmarketing.com.  “It’s not just that they need the information. They are actively looking for it.  They want ways to grow their business, and they are not finding them”

 

“Nutritionalmarketing.com gives them a convenient, around-the-clock resource for marketing advice, information and tools.  It’s the same information available at our seminars plus more!  In a seminar, we are limited to a few hours.  On the site, we can provide years of information and ideas.”

 

            The Web site has a wide range of features designed to take the headaches out of marketing, Baird said.

 

            Those visiting the Free Reports Page can download a variety of reports on marketing, direct mail, public relations, customer service and sales.  

 

            On the Discussion List Page, retailers can post questions and get answers from their peers and from the nutritionalmarketing.com staff. 

 

            “Retailers across the country need an open forum where they can share information and ideas,” Baird said.  “Here it is!  They can learn about business development techniques that do and don’t work.  They can download a report on public relations, for example, then go to the Discussion List Page for more advice tailored to their specific needs.  This can save them years of frustration and costly mistakes.”

 

            The site also has a Tip of the Day Page where retailers can submit marketing tips via e-mail and share them with others.  Robinson & Associates also e-mails its own tips to nutritional retailers across the country.  When they arrive for work in the morning, they can start their day by bringing up a tip on their computer screen, Baird said.

 

            Retailers who are preparing a marketing piece can submit it to nutritionalmarketing.com for possible evaluation on the Web site before it is sent to prospects and customers.  Hard copies of the materials should be mailed to the firm.  Once a week, a marketing piece – a brochure, for example – will be posted on the Web site, complete with suggestions and ideas for improvements.  

  

“The evaluation is free of charge and available for review by anyone visiting the Web site,” Baird said.  “This makes it a learning experience for thousands of retailers, not just one.”

    

Nutritional retailers also are hungry for resource materials, and nutritionalmarketing.com has a page devoted to that need.  The page recommends books, magazines and other Web sites.  Retailers can e-mail their own suggestions for possible posting on this page.

  

            When nutritionalmarketing.com was being developed, Baird asked a number of retailers if they found its concept appealing.  The responses were very positive, Baird said.

 

            For more information, visit the Web site at www.nutritionalmarketing.com or call nutritionalmarketing.com at 480-991-6421 or (800) 279-1775.