Nutritional
retailers who want to position themselves as an expert and use that as a
springboard for growing their business should consider becoming an author.
“Writing a book
is a great way to generate recognition for yourself and create opportunities
that can result in new business,” says Martin R. Baird, president of
Phoenix, Ariz.-based Nutritional Marketing and author of Guaranteed
Results. “You may not think you have time to write a book. I think you
do. In fact, you’ll be glad you did.”
Following are
seven tips from Baird on the benefits of writing a book and how to make the
process less painful. These tips and others are offered on a daily basis by
Nutritional Marketing through its Web site nutritionalmarketing.com, a site
that provides free marketing information just for nutritional retailers.
Number 1
- Once you have finished your book and it rolls off the presses, you are an
author and that gives you some amazing power.
Number 2
- As an author, organizations want you to speak to their members. Businesses
are honored to have you speak to their employees. The media is more open to
talking to you.
Number 3
- A book gives you the opportunity to help more people. It’s a great way for
you to share your ideas and views to a mass audience.
Number 4
- A book is a lead-generation tool. After people read your book, they will
want to know more about what you have to say and how you can help them.
Number 5
- To get started on your book, do a series of three seminars on a particular
topic. Have the seminars recorded and transcribed, then add a list of the most
common questions you get and your answers. You now have material for a book.
Number 6
- Another way to start a book is to look at material you have already written.
Could you take the contents of your last two years of customer newsletters and
put it into book format?
Number 7
- Get a good editor. A good editor is worth their weight in gold.
“Many of you
have the making of a great book inside you,” Baird says. “Now all you need
to do is let it out and put it on paper so the world can learn from your
expertise.”
Nutritional
Marketing provides a variety of services to nutritional retailers to help them
improve their marketing methods and increase revenues, including seminars and
conference speaking engagements on such topics as referrals, marketing, goal
setting and customer service.
Nutritionalmarketing.com is the premiere Internet-based source for free
marketing advice, information and tools for self-driven, success-oriented
nutritional retailers who are demanding information that helps them market
their business, meet the needs of their customers and increase sales. It
offers such services as a free weekly electronic newsletter, free reports on
how to conduct different kinds of marketing and evaluation of retailers’
marketing materials that is provided at no charge when the critique is posted
online for all nutritional professionals to read. Nutritionalmarketing.com
also offers an electronic forum where retailers can learn from each other by
discussing common problems, sharing ideas and gaining new insights from their
peers.
