FOR IMMEDIATE RELEASE                                        CONTACT:  Tom Ellis

June 19, 2000                                                                   Ellis Communications, L.L.C.

                                                                                             Phone (623) 780-4558

                                                                                             E-Mail dellis@syspac.com

    

Nutritional retailers can grow their customer base and boost revenues with advertising, a tried-and-true marketing technique.

  

Following are seven tips that will help retailers get on the right track with advertising.  These marketing tips and others are provided on a daily basis at nutritionalmarketing.com – a new Web site that provides free marketing information just for nutritional professionals.

  

Tip Number 1 – When you’re buying advertising, don’t be fooled by the large number of people that will see or hear your message.  Think about how many of them are your true market.  Focus on hitting your target, not the world.

  

Tip Number 2 – When you run an ad for your products and services, have reprints made that you can send to your customers and prospects.  They may not have seen the ad in the first place.  If they did, this technique gives them a second chance to learn about you and what you offer. 

  

Tip Number 3 – Don’t forget about your marketing packets and presentations.  Ad reprints should be included in them, too.  

  

Tip Number 4 – Classified ads are often overlooked.  But they can be a great way to get your message out to a very targeted group for little money.  What if you ran a classified for a free report on seven things to know about the importance of supplements?

  

Tip Number 5 – Be repetitive.  Once is never enough!  Advertising experts say that your prospect needs to see your message eight times before they  remember seeing it once.  Think about how you can create that many impressions without breaking the bank.

  

Tip Number 6 – Buttons are great “silent salespeople.”  They’re a simple way to help people learn about a solution that you can provide.  The button’s message can be as simple as “Ask me about…”  Or it can be fun looking.  The key is it gets the person’s attention, and they ask about it.  Buttons are an often overlooked, inexpensive gem.

  

Tip Number 7 – Be honest in your advertising – 100 percent honest!  You are helping people with their health, and that is too important to be less than honest.  Stress the benefits.  Show how your products and services make life better for your customers.

  

            The only Web site of its kind, nutritionalmarketing.com is the premiere source for free marketing advice, information and tools for self-driven, success-oriented nutritional retailers who are demanding information that helps them market their business, meet the needs of their customers and increase sales.  Nutritionalmarketing.com also is an electronic forum where retailers can learn from each other by discussing common problems, sharing ideas and gaining new insights from their peers.  Increasing competition in the nutritional industry is bringing the value of effective marketing to the forefront, and nutritionalmarketing.com is designed to help retailers strengthen this crucial aspect of their business.  All the information at nutritionalmarketing.com is available at no charge because the site is sponsor supported.