FOR
IMMEDIATE RELEASE
CONTACT: Tom Ellis
June
5, 2000
Ellis Communications, L.L.C.
Phone (623) 780-4558
E-Mail dellis@syspac.com
Nutritional
retailers looking for a way to improve their marketing efforts and increase
sales have the answer literally at their fingertips. All they have to do is pick up a pen or sit down at a
keyboard and write a dynamic sales letter.
If
they’re not sure how to write such a letter, the answer to that problem also
is at their fingertips. They can
go to nutritionalmarketing.com, a Web site that offers marketing information
for nutritional professionals, and download a free report titled “How to
Write a Power Packed Sales Letter.”
“Whether
you’re conducting a direct mail campaign to advertise your products and
services or simply responding to a customer’s request for information, a
personal sales message is vital,” says Martin R. Baird, president of
nutritionalmarketing.com. “If
you don’t include a sales letter that compels the reader to learn more about
you and what you offer, then you’ve missed a golden opportunity to land a
new customer and grow your business.”
Baird’s
report is a step-by-step guide to writing a sales letter that packs a punch.
Following are several tips from the report:
Grab
the Reader at the Start –
Baird suggests an initial sentence that grabs and holds the reader’s
attention. It can be used much like a headline to say something
important about your products and services in an interesting and compelling
way. Intrigue the reader in the
first sentence, he says, and then keep them hanging on in the second sentence
as they read further to see what this letter is all about.
Soft
Sell Works Wonders – After getting the reader’s attention, a soft-sell
description of your products will work wonders, Baird says. “For example, you’ll win friends by saying it’s
common for some people not to use vitamins or supplements when they know they
should,” Baird says. “Beating
them over the head for being foolish won’t help.”
The
Big Benefit – The next step is to give the reader the one thing that all
potential customers are looking for: a
major benefit from using your products. They
can save money. They can look and
feel better. “Whatever the
benefit, it must be the one that really hits home,” Baird says.
The
report has additional steps to completing the letter.
Other suggestions are:
Include
a Hand-Written Note – Instead of a stiff, alienating salutation such as
“Dear Sir,” leave room at the top of the letter for a hand-written note or
attach a Post-It note with a personal message.
Use
Powerful Words – “As
often as possible, use emotion-charged words and phrases, but don’t overdo
it,” Baird says. “Toss them
into your letter at strategic points and you will hold the reader’s
interest. Think in terms of the
movie review quotes you see in your daily newspaper.”
Find
An Editor – “Find someone who can turn your writing into flawless
English without removing the enthusiasm and snap of the copy,” Baird says.
“This must be done for good results.
Every good aspect of your sales letter is money in the bank.”
To
receive a free copy of “How to Write a Power Packed Sales Letter,” simply log
onto the Internet, go to nutritionalmarketing.com and download the report.
The
only Web site of its kind, nutritionalmarketing.com is the premiere source for
free marketing advice, information and tools for self-driven, success-oriented
nutritional retailers who are demanding information that helps them market
their business, meet the needs of their customers and increase sales.
Nutritionalmarketing.com also is an electronic forum where retailers
can learn from each other by discussing common problems, sharing ideas and
gaining new insights from their peers. Increasing
competition in the nutritional industry is bringing the value of effective
marketing to the forefront, and nutritionalmarketing.com is designed to help
retailers strengthen this crucial aspect of their business.
All the information at nutritionalmarketing.com is available at no
charge because the site is sponsor supported.
