FOR IMMEDIATE RELEASE                                    CONTACT:  Tom Ellis

July 27, 2000                                                                Ellis Communications, L.L.C.

                                                                                         Phone (623) 780-4558

                                                                                         E-Mail dellis@syspac.com

        

Remember the old saying “you won’t get anything if you don’t ask for it”?  The same principle applies to making a sale with customers.  If nutritional retailers don’t ask questions, how will they know what their clients need?

  

Following are seven tips that will help retailers turn questions into revenue.  These marketing tips and others are provided on a daily basis at nutritionalmarketing.com – a Web site that provides marketing information just for nutritional professionals.

  

Tip Number 1 – Questions are a great way to increase sales.  They help you learn about your customers’ needs and frustrations.  That knowledge creates an opportunity for you to work your magic.

 

Tip Number 2 – Ask open-ended questions that get people to talk.

  

Tip Number 3 – Listen for hints of change and not just with your clients, but with other people they know.  Change is a perfect opportunity to introduce solutions to their problems!

  

Tip Number 4 – The person that asks the questions is in control.  You want to be in control.

  

Tip Number 5 – Create the opportunity to ask questions by calling and inviting customers to your store to simply visit or to show them a new product they may be interested in.  This also satisfies another need – the client’s need for personal contact.  This is the one thing that is missing in this high-tech world in which we live.

  

Tip Number 6 –Make a list of 10 customers to invite during the next week.  These visits help keep you in front of your clients.  It’s also a great time to get more referrals!

  

Tip Number 7 – Set aside time to visit with more customers each week.

  

            The only Web site of its kind, nutritionalmarketing.com is the premiere source for free marketing advice, information and tools for self-driven, success-oriented nutritional retailers who are demanding information that helps them market their business, meet the needs of their customers and increase sales.  Nutritionalmarketing.com also is an electronic forum where retailers can learn from each other by discussing common problems, sharing ideas and gaining new insights from their peers.  Increasing competition in the nutritional industry is bringing the value of effective marketing to the forefront, and nutritionalmarketing.com is designed to help retailers strengthen this crucial aspect of their business.  All the information at nutritionalmarketing.com is available at no charge because the site is sponsor supported.