Make It Happen With Free Nutritionalmarketing.com Report

FOR IMMEDIATE RELEASE                                        CONTACT:  Tom Ellis

July 3, 2000                                                                      Ellis Communications, L.L.C.

                                                                                             Phone (623) 780-4558

                                                                                             E-Mail dellis@syspac.com

 

Nutritional retailers who use effective, well-prepared direct mail materials to drum up new business will be handsomely rewarded for their efforts but only if they take a hard look at what they’re putting the mailer into – the envelope.  If the envelope looks like junk mail, odds are it won’t get opened.

 

Nutritionalmarketing.com, a Web site that offers marketing information for professionals in the nutritional industry, has a free report available for downloading titled “26 Tricks to Get Your Envelope Opened.”

 

 “It’s very simple,” says Martin R. Baird, president of nutritionalmarketing.com.  “For your message to be read, the envelope needs to get opened.  But statistics show that as much as 98 to 99 percent of mail is unopened.  You need to use your envelope to get the prospective customer’s attention.”

 

Baird’s report offers more than two dozen ideas on how to create an irresistible envelope.  Following are several tips from the report:

 

Don’t Use Mailing Labels – Baird suggests neatly writing or printing the addresses on the envelopes, including the return address.  If you don’t have the time, then pay someone to do it for you.

 

Use A Colored Pen – Address your envelopes with a colored pen.  Blue is good because it stands out and doesn’t look computer generated, Baird says.

 

            Use Colored Envelopes – Optical scanning equipment at the post office may not like colored envelopes but you will when your sales increase, according to Baird.

 

Use Stamps – “Use first class postage and print FIRST CLASS in several places on the envelope,” Baird says.  “An inexpensive rubber stamp with red ink gives the envelope an official look.”  And instead of slapping one first class stamp on the envelope, use several stamps in smaller denominations, Baird says.

 

Include A Short Message – Print or rubber stamp a short message on the envelope.

 

Window Envelopes Won’t Work – “Don’t use envelopes with windows,” Baird says.  “They look like traditional junk mail.  They also look like you don’t care enough to hand address the envelope.”

 

Try Large Envelopes – Envelopes as large as 6 ½ by 9 ½ inches or even 9 by 12 inches may be more expensive, but they will get opened, Baird says. “Think of it as an investment,” he adds.

 

            Baird’s report includes other tips.  To receive a free copy of  “26 Tricks to Get Your Envelope Opened,” simply log onto the Internet, go to nutritionalmarketing.com and download the report.

            

            The only Web site of its kind, nutritionalmarketing.com is the premiere source for free marketing advice, information and tools for self-driven, success-oriented nutritional retailers who are demanding information that helps them market their business, meet the needs of their customers and increase sales.  Nutritionalmarketing.com also is an electronic forum where retailers can learn from each other by discussing common problems, sharing ideas and gaining new insights from their peers.  Increasing competition in the nutritional industry is bringing the value of effective marketing to the forefront, and nutritionalmarketing.com is designed to help retailers strengthen this crucial aspect of their business.  All the information at nutritionalmarketing.com is available at no charge because the site is sponsor supported.