Retailers in
any market know the last three or four months of the year can determine
whether the entire year is a success. There are steps serious nutritional
retailers can take now to generate that kind of success for their business.
“What are you
doing to get your marketing ramped up so it’s in high gear following the dog
days of summer?” asks Martin R. Baird, president of Phoenix, Ariz.-based
Nutritional Marketing. “Now is the time to give this a lot of
thought. Like retailers in other markets, you could turn fall and the holidays
into a time of great productivity and profit.”
Baird offers
the following seven tips on how nutritional retailers can get their marketing
back on track. These tips and others are offered on a daily basis by
Nutritional Marketing through its Web site nutritionalmarketing.com, a site
that provides free marketing information just for nutritional retailers.
Number 1
- Conduct a critical review of the first several months of 2001. What worked
in your marketing? What didn’t work and what can you learn from your
mistakes?
Number 2
- A critical review should be intensely critical. The way you get better at
marketing is by tearing apart what you’ve done and seeing how to do it
better.
Number 3
- Create a list of the marketing mistakes you’ve made so far this year, as
well as the marketing “attaboys” you deserve. Post the list in a place
where it’s easy to see so you don’t waste time and money making the same
mistakes again.
Number 4
- After your review of the past several months, move full steam ahead on the
remainder of the year. Put the marketing tools in place that you need to reach
your year-end goals.
Number 5
- Even if business is down, this is a time to do more marketing, not less. The
more marketing you do with your customers and key prospects the better.
Number 6
- Get back in touch with the media and tell them what people in your target
market need to know about leading healthy, nutritional lives in the second
half of 2001.
Number 7
- Now is a great time for generating referrals. You may not think often about
the stock market, but in stressful economic times like these, people sometimes
look for ways to improve other aspects of their lives, including their health.
That could mean more business for you.
Nutritional
Marketing provides a variety of services to nutritional retailers to help them
improve their marketing methods and increase revenues, including seminars and
conference speaking engagements on such topics as referrals, marketing, goal
setting and customer service.
Nutritionalmarketing.com is the premiere Internet-based source for free
marketing advice, information and tools for self-driven, success-oriented
nutritional retailers who are demanding information that helps them market
their business, meet the needs of their customers and increase sales. It
offers such services as a free weekly electronic newsletter, free reports on
how to conduct different kinds of marketing and evaluation of retailers’
marketing materials that is provided at no charge when the critique is posted
online for all nutritional professionals to read. Nutritionalmarketing.com
also offers an electronic forum where retailers can learn from each other by
discussing common problems, sharing ideas and gaining new insights from their
peers.
