FOR
IMMEDIATE RELEASE
CONTACT: Tom Ellis
Sept.
9, 2000
Ellis Communications, L.L.C.
Phone (623) 780-4558
E-Mail dellis@syspac.com
PHOENIX,
Ariz. – Public relations should be part of every nutritional retailer’s
marketing efforts. But one of the
most basic forms of public relations – the press release – seems to be a
mystery to them.
Nutritionalmarketing, a full-service marketing management firm that serves the
nutritional industry, is clearing the air about press releases with a free
report titled “How to Write A Press Release.”
Available at the firm’s Web site, www.nutritionalmarketing.com, the
report explains the purpose of a press release and how to craft one.
“The words ‘press release’ seem
to scare most people to death,” says Martin R. Baird, president of
Nutritionalmarketing. “On top
of that, not many people take the time to even think of writing their own
releases. This report tells them why a press release is worth the
effort and it should put them at ease as they write their first one.”
Following
are several points Baird makes in the report:
Press
Releases Can Generate Business –
“You will be amazed at how much business you can generate from a couple of
well-placed stories that are the result of your releases,”
Baird says.
“Public relations needs to be a part of your business marketing
efforts.”
The
Release Must Be Newsworthy
– A press release is a news item that informs people instead of trying to
sell them something, Baird says. “Instead
of selling a product or service, a press release tells the customer exactly
how that product or service will benefit their lives,” Baird says.
Keep
It Short – The release
should be of a reasonable length, according to Baird.
“It doesn’t need to be long,” Baird notes. “It just needs to get the editor’s attention and
interest.”
Study
News Stories Before Writing – “Grab the latest daily newspaper or a
magazine you would like to have a story in and read some of their
informational articles,” Baird says. “Notice
how each article is written and pattern your release after the same format.”
Check
Everything – Double-check your spelling and all the important
information. “People have been
known to send out press releases with the wrong phone number on them,” Baird
says. “As busy as editors are,
do you think they will invest the time to find your phone number? Probably not!”
Baird’s
report includes other helpful suggestions.
To receive a free copy of “How
to Write A Press Release,” simply log onto the Internet, go to
nutritionalmarketing.com, click on Free Reports and download the report.
Nutritionalmarketing provides a variety of services to nutritional retailers
to help them improve their marketing methods and increase revenues, including
seminars and conference speaking engagements on such topics as referrals,
marketing, goal setting and customer service.
Nutritionalmarketing.com is the premiere Internet-based source for free
marketing advice, information and tools for self-driven, success-oriented
nutritional retailers who are demanding information that helps them market
their business, meet the needs of their customers and increase sales.
It offers such services as a free weekly electronic newsletter, free
reports on how to conduct different kinds of marketing and evaluation of
retailers’ marketing materials that is provided at no charge when the
critique is posted online for all nutritional professionals to read.
Nutritionalmarketing.com also offers an electronic forum where
retailers can learn from each other by discussing common problems, sharing
ideas and gaining new insights from their peers.
Baird may be reached at mbairdnm@nutritionalmarketing.com or at (480) 990-1775
or (800) 279-1775.
