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Nutritionalmarketing.com Weekly Newsletter Update
- Marketing Ideas, Information and Tips Nutritional Retailers Want and Need!!
Volume
3, Issue #11 - March 14, 2002
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In this
issue:
Earn more clients’
trust and assets with a FREE gift!
Seeing new opportunities
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Earn
more clients’ trust and assets with a FREE gift!
I love the word FREE! Anyone
who reads my FREE weekly e-newsletter or who sees me do a program knows that.
This simple word can grab people’s attention. It also can be motivating.
Stop! I know some of you
are thinking right now that you’re the only ones who are interested in or respond
to FREE. Or that FREE appeals only to the dregs of society, to those who have
no money or who are too cheap to work.
Wrong.
It’s almost humorous that
people with a lot of money like to get things for free even more than people
with less money. I’m shocked at the number of lower-income people who wouldn’t
accept something for free because they think it’s a handout! On the flip side,
you find people worth millions who will take advantage of a free offer.
I’m not saying that either
is right or wrong. I just don’t want you to throw out the opportunity of using
something free in your marketing because of your limiting beliefs.
So on to free offers. My
wife and I are expecting our first child in about 6 or 7 weeks! Last week,
we received a mailer at our home that was from a store offering furniture and
room design for babies. On the card, they offered a FREE pregnancy survival
kit.
Now let me ask you, who
needs a pregnancy survival kit? Who would they like to have visit their store?
I see a great marketing opportunity!
They have matched a need
that their target market has with what they are selling. This is a great way
to drive traffic and generate trial.
So how can you "model" this
same idea to generate interest in your services? The first step is to identify
your target market. Who are they and what do they want? What would get them
motivated enough to expend the energy to come see you or talk with you on the
phone?
When you think about this,
also think about their fears and frustrations. One of the best ways to get
people to take action is to connect with their fears.
Also look at the mainstream
media and see what they are talking about. If they are talking about stress
you want to look for stress solutions. If they are talking about poor air quality
causing cancer than you want to focus on air quality.
What are the fears people
have about air quality? I know that a top 5 answer has to be cancer or how
poor air quality affects them or their family.
So what if you develop a
FREE air quality survival kit for people in your town? You could also do one
for pets or for people that are older. Each could have some of the same items
and then specific things for the different life stages. This is a very simple
and inexpensive kit to put together.
The one that we received
had some fun little items for a pregnant woman. It included a can of 7 Up,
animal crackers, saltine crackers and a little information about their company.
This is a great way to build that relationship with a client or prospect!
If they had offered the
kit for $10, I would have been very disappointed. But for FREE it was great
and we enjoyed opening it.
FREE is an excellent motivator
that, if used wisely, can help you help more people!
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Looking for the highest quality products for your customers?
http://www.enzy.com
You'll be glad you did!
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Seeing
new opportunities
We visited the furniture
store that sent us the mailer and it was a nice place. They had very nice baby
and youth furniture from the finest companies. They had beautiful handmade
bedding that was so soft and nice.
After looking around and
doing a little math, I quickly figured out that an entire room of furniture
and bedding from this store would cost about as much as my first new car in
1982. But the people who work there are very nice and quite good at what they
do. When I looked at a $690 crib, they explained that I would actually be buying
furniture that could be used for years. It starts as a crib, but you can reconfigure
it into different sizes of beds as your child grows. I liked that idea.
It was now an investment
that would not be thrown away in a couple of years.
So that got me thinking
about opportunities for nutritional retailers! What if you offered seminars
in this store? If the person is spending thousands of dollars on bedroom furniture
wouldn’t the health of the child be important to them too? That could be a
great fit for a nutritional retailer like you.
Do the mental calculations.
These parents or parents-to-be are the perfect market for healthy baby’s and
children. The person who spends a couple of thousand dollars on a child’s furniture
could also have the money to buy higher quality products for the child to eat.
I see this as a marketing
opportunity for you and the store. When you can find and develop opportunities
like this, it’s a win-win for all involved. There are other opportunities.
What about working with local Girl or Boy Scout troops? I’m sure they both
have badges that are related to health and nutrition and you could be the resource
for helping them earn their badge.
When you know your target
market and you understand their fears and concerns, marketing opportunities
are everywhere. All you need to do is take the risk and give it a try!
It can generate amazing
results!
As always, have fun with
marketing!
Marty
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Do you have customers with asthma or allergies
They need RespirActin!
http://www.respiractin.com/
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Quote
"Many intelligent adults
are restrained in thoughts, actions and results. They never move further than
the boundaries of their self-imposed limitations." John C. Maxwell
People need your help and
marketing opportunities are all around you if you’re ready to see them and take
advantage of them. You make the decision. Will you help more people?
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Please
note that all of the marketing ideas that are mentioned in our enewsletter or
on our web site are designed to help you grow your business. As you know one
size does not fit all and some of the ideas may work better for specific applications.
