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Nutritionalmarketing.com Weekly Newsletter Update
- Marketing Ideas, Information and Tips Nutritional Retailers Want
and Need!!
Volume 4, Issue #20 - May 15, 2003
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In this issue:
Time to look under the hood
Time to have
your oil changed!
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Time to look under
the hood
I was thumbing through
Kiplinger’s magazine and one of the little columns got my attention.
It was about the concept of using financial experts to look at people’s
portfolios with all of the problems that people have been having. The
brief article said that if people were concerned or thought they were
behind where they should be maybe talking to a professional was a good
idea.
The article mentioned
that a person could pay close to $500 to have their plan reviewed and
they may hear that they are doing OK. They went on to say that for
1%-2% they could have a professional manage their money so they no longer
have to worry about it.
I don’t think they
were in favor of using a professional but it was fair information.
The big hiccups
that I had was first with the $500. I don’t want to debate if that
is high or low I think it’s not relevant. For a person that lost $100,000
last year would $500 be a small price to pay for a second opinion?
I would say YES! Look at it this way: what about going to the doctor?
If I didn’t have insurance I would spend well over $500 each year just
for an annual physical. That doesn’t include any fancy tests that are
just listed by the initials.
So why wouldn’t
one of your customers invest some time to see how they are doing nutritionally?
The answer is because they haven’t been educated about the benefits
of doing it. They also don’t see the value in concrete terms. With
an annual physical it’s easy. All they need to do is find a disease
a little earlier and it was well worth the money. Or better yet the
peace of mind of knowing that you don’t have any major health issues
again this year.
I think that is
easily worth $500 just knowing that I’m doing OK. I feel good about
paying my new life insurance premium knowing that I was rated as ultra
preferred.
The first marketing
opportunity that I see from this is the ability to educate customers
and prospects about the benefits of doing a real look under the hood
review. Not just a cursory look but see what they have and what is
working and what should be fixed NOW or in the future.
As I said last week
people want to "know" what makes you better than what they are doing.
That could be a simple review of their current situation.
The other opportunity
that I see is you doing the same thing!
I’ve had a number
of calls and emails over the last few weeks from nutritional retailers
asking me to review their marketing plan and materials. I think it
has a very strong correlation to how many customers feel. They are
working harder and getting less so they want to learn how to do it better.
Many of you are spending thousands of dollars a month on marketing and
you have never had anyone look at it to see if it could be improved.
What would happen by changing the headline or making a stronger offer?
You don’t have to
use me to do this but I do encourage you to have a marketing expert
look at your materials to see if they can be improved. I paid a sales
coach over $500 for a couple of hours of his time and he opened my eyes
to some marketing opportunities that I was just overlooking.
I see it as a great
investment that will have a wonderful ROI!
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Looking for the highest quality products for your customers?
http://www.enzy.com
You'll be glad you did!
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Time to have your
oil changed!
I will go out on
a limb and guess that many of you have vehicles that need to have regular
oil changes. It could be every three thousand miles or if you pay for
expensive oil it may be a little longer, but we need to have them done.
I had three oil
changes last week! I do them all at once so I know when they are due
again. (It works for me!)
I was amazed that
in my two older vehicles the oil changes were about $20 each. But when
I was ready to check out, two different mechanics explained that I needed
to have a number of other maintenance procedures done.
They both needed
to have the brake fluid changed and flushed. $79.99 for each vehicle.
The fluid was old and dirty it could fail with our extreme heat. They
each needed new fresh clean radiator fluid. $89.99 for a flush and
fill!
I thought it was
nice that at the bottom of the oil change form they had little boxes
that the person could check to show me all of the new things I needed.
If I did all of the work they suggested each vehicle would have been
about $250. That was a good increase from my $20 oil change.
Do you have a simple
form that is easy to understand by your customer or prospect so after
you talk with them they can see all of the other solutions that you
offer? This is an easy way to reach them and remind them that you
do more than just sell vitamins, organic produce or supplements.
I like this as a
simple way to communicate with people you meet with!
As always have fun
with marketing!
Marty
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Do you have customers with asthma or allergies
They need RespirActin!
http://www.respiractin.com/
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Quote
"They say honesty
pays, but it doesn’t seem to pay enough to suit most people."
Anonymous
With my comments
about mechanics they are some time criticized for not having high standards!
Please make sure the work that you do always keeps the needs of your
customers at the highest level.
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Information provided by Martin Baird and NutritionalMarketing.com. Visit
us at http://www.nutritionalmarketing.com/.
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Please note that
all of the marketing ideas that are mentioned in our enewsletter or
on our web site are designed to help you grow your business. As you
know one size does not fit all and some of the ideas may work better
for specific applications.
